SERVICES
Services are modular. Every engagement starts with a market entry assessment. The other services are added as the channel develops.
MARKET ENTRY ASSESSMENT AND DISTRIBUTOR MAPPING
A country-by-country map of the distributors that matter for your product category, with a competitive overlay showing which lines each one already carries and where your portfolio fits.
Deliverable: A written distributor map and a short list with qualification scorecards, within 60 days of the start.
DISTRIBUTOR RECRUITMENT AND ONBOARDING
Outreach to the short-listed distributors, initial qualification, nondisclosure agreements, and support through negotiation of the distribution agreement.
Deliverable: Signed distributor agreements and a commercial launch plan for each new partner.
EXISTING CHANNEL RESTRUCTURING AND EXPANSION
For manufacturers that already have distributors. The work covers territory realignment, product line expansion, pricing restructuring, and replacement of distributors that are not performing.
PRIVATE LABEL AND OEM PROGRAM DESIGN
Distributor-branded and OEM product lines, from first conversation to supply. The work covers the artwork and packaging framework, technical specifications, pricing model, sample and validation plan, and supply chain scoping.
TRADE SHOW AND CAMPAIGN EXECUTION
Distributor targeting before the event, meeting coordination and booth support on site, and pipeline management afterward. Scope and expenses are agreed for each event.
STRATEGIC ADVISORY
A named advisor to your executive team. The role includes quarterly business reviews, input to annual planning, and availability between meetings for channel, pricing, and contract questions.
WHERE WE WORK
Our deepest experience is in Japan and Korea. Benchtop Strategies also works across the rest of Asia Pacific, Latin America, North America, and Europe.
NOT SURE WHICH SERVICE FITS?
Start with a call. We will tell you what we would do first, and whether we are the right firm to do it.