HOW AN ENGAGEMENT RUNS

In our experience, distributor development takes 12 to 36 months to generate revenue. Engagements are built for that timeline, with a short first phase that lets both sides test the fit before committing.

STEP ONE: A FIT CONVERSATION

A call about your products, the markets you want, and what you have in place today. We look at five things:

The size of the opportunity in the target markets.

Your ability to supply a new market, including inventory, regulatory standing, and logistics.

How the product is differentiated.

Who owns commercial decisions on pricing and channel.

Whether there is a multi-year commitment to the market.

If it is not a fit, we will say so.

STEP TWO: A SCOPING PHASE

A fixed-fee project of 30 to 60 days. At the end you hold four things:

A commercial-fit memo.

A distributor target list.

An economic model for the market.

A proposed agreement for the full engagement.

Either side can stop at the end of scoping with no further obligation.

STEP THREE: THE ENGAGEMENT

A multi-year agreement covering the services you select. The first year has four checkpoints:

Day 90: Commercial fit.

Day 180: Distributor coverage.

Day 270: Private label and OEM scoping.

Day 365: Revenue.

A missed checkpoint leads to a joint review of the cause.

WHAT YOU SEE EACH MONTH

A written activity report every month and a business review every quarter. Every distributor introduction and meeting is documented, so you know what was done and with whom.

WHAT WE NEED FROM YOU

A decision-maker who can approve pricing or channel changes within 30 days.

A monthly report of sales by distributor.

START WITH THE FIT CONVERSATION

A 30-minute call is enough to know whether there is a fit.

Benchtop Strategies, LLC. International distribution for life science manufacturers.

Eden, Utah, USA | curtis.anderson@benchtopstrategies.com | Privacy

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