Japan. Korea. Asia Pacific. Americas. Europe.
INTERNATIONAL DISTRIBUTION FOR LIFE SCIENCE MANUFACTURERS
Benchtop Strategies takes life science tools, diagnostics, and medtech manufacturers into new countries through qualified distributors, then manages those channels so they keep producing after the agreement is signed.
A SIGNED AGREEMENT IS NOT A SALES CHANNEL
Distributors sell what they understand, what pays them, and what the manufacturer supports. A partner chosen from a trade show badge list, priced without room for margin, and launched without a plan will hold a territory and produce little.
Benchtop Strategies works on both sides of the agreement. Before it is signed, we find and qualify the right partner and set pricing and terms the channel can live with. After it is signed, we stay with the launch, the campaigns, and the numbers.
WHAT WE DO
Market entry assessment. Which countries, which channels, and which distributors fit your products.
Distributor recruitment and onboarding. Outreach, qualification, agreement negotiation support, and a launch plan for each partner.
Channel restructuring. Territory realignment, pricing changes, product line expansion, and replacement of distributors that are not performing.
Private label and OEM programs. Specifications, pricing model, samples, and supply planning for distributor-branded lines.
Trade shows and campaigns. Targeting before the show, meetings on site, and pipeline follow-up after.
Strategic advisory. A named advisor to your leadership team, with quarterly business reviews and input to annual planning.
MORE THAN 25 YEARS IN LABORATORY PRODUCTS
Distributor networks built and managed across Asia Pacific, Latin America, North America, and Europe.
Deepest experience in Japan and Korea, where products reach customers through layers of importers and dealers and trust is earned over years.
Private label and OEM programs developed with global distributors.
Product experience in pipet tips and liquid handling consumables, gloves, reagents, and assay kits.
CURRENT ENGAGEMENT
Benchtop Strategies leads global business development for Funakoshi Co., Ltd., a Tokyo-based importer, distributor, and developer of life science research products. The work includes U.S. market entry and international dealer recruitment.
WHO WE WORK WITH
Manufacturers of life science tools, diagnostics, and medtech products with $5M to $80M in revenue. Some have no channel in the countries they want to enter. Others have distributors that are underperforming.
A good fit has a differentiated product, the inventory and regulatory standing to supply a new market, and a commercial leader who can make pricing and channel decisions.
TELL US WHICH MARKET YOU WANT TO ENTER
A 30-minute call is enough to know whether there is a fit.